Snapchat already has easy ways for users to share their location. “Bitmoji could be another great piece in that creation toolkit for users.”Īdvertising experts are still debating the value of such nontraditional ads, but there’s certainly high interest in reaching the young people who get excited about items such as bitmoji and lenses.īitmoji could fit into Snapchat in a few ways, most notably in the app’s core photo-and-video messaging functionality. “The Snapchat advertising ecosystem puts the emphasis on creation of content - geofilters, lenses and potentially branded bitmojis - and even in their video, they’re serving ads in content that they are encouraging users to create,” said Nick Cicero, chief executive of Snapchat-focused ad agency Delmondo. Features such as Snapchat Lenses animate selfies, placing movie characters and products in photos before they get sent to friends. A Bistrips spokeswoman declined to say whether any companies have been charged for the special bitmoji packs.īitmojis essentially make users part of an ad, and that’s no different than what Snapchat already does.
